My youngest child is a real handful. She’s 30 pounds of attitude, this one, and she doesn’t seem to like her father as much as she likes me. She has this thing when our family goes on a drive. Her car seat is on the driver’s side of the van and her older sister’s car seat is on the other side. My husband likes to drive when we go somewhere together and when he opens her door she throws a hissy fit because she wants Mommy to let her out.

So when we get out of the van, my husband walks around to my side to let out our five-year-old and I walk around to his side to let out the little monster. We’ve been doing this for a year now.

Last weekend we were doing a bit of traveling around and the little one starts shrieking because she’s sitting behind Daddy and she wants to sit behind a girl. The sound of the screaming is like knives going through your skull so I had the big idea to let the girls swap seats.

When we stopped to get out at our destination (post-car seat swap), I just opened the door on my side to let the diva out and Jason opened the door on his side to let our other child out.

No walking around the van like morons.

Sometimes a problem doesn’t seem like a problem until you find a solution.

How many website owners out there complain that they invested hundreds (if not thousands) of dollars into their web presence only to have no traffic? A lot.

If your website isn’t working for you, there are a gazillion things that could potentially be causing the problem but here’s the thing. If you’re not getting traffic, I’m willing to bet that nobody along the way has asked you about keywords. And that is a huge problem.

It doesn’t matter how pretty the site looks (unless you’re a big brand or already have a following and people know to search you by your brand name) or how many fancy bells and whistles you have on there (a.k.a flash animation, disco ball, talking heads, etc.) if you haven’t optimized your content with an eye towards SEO then you’re not going to be getting any drop in traffic.

Now, I’m not some self-proclaimed SEO hero/guru/aficionado. But I do know quite a bit about it and I am a website copywriter who applies it everyday.

I also know how to explain this stuff in simple language so that when people hear me talk about it, they start to understand why they should be optimizing their content. Some get panicky wondering why they hadn’t done it sooner.

So I’m going to finish this post here. I’ll be back later this week with a more extensive (yet basic) explanation of search and how to figure out what keywords you should use in your website content.

Do you have questions about optimizing your website content? Ask away and I’ll try to address them later in this series of posts.

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